Retouching makes a huge difference.
Below are some examples of the different levels. Click to view at larger resolution.
With all finished portrait products, I deliver the master retouch, which includes background/face blemishes, specific highlight/shadow painting, face swapping, and more. General retouch only includes exposure adjustments, color balance, and cropping. For events, I do a basic general retouch.
Ask me with any questions of what is possible!